{"id":3546,"date":"2026-10-13T18:08:35","date_gmt":"2026-10-13T16:08:35","guid":{"rendered":"https:\/\/staging.we-go-2026.we-dev.it\/?post_type=progetto&p=3546"},"modified":"2026-10-15T12:02:09","modified_gmt":"2026-10-15T10:02:09","slug":"bofrost","status":"publish","type":"progetto","link":"https:\/\/staging.we-go-2026.we-dev.it\/en\/projects\/bofrost\/","title":{"rendered":"Bofrost"},"content":{"rendered":"
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Ice Chronicles and Ads<\/h2>\n \n <\/section>\n\n\n\n \n\n
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GOAL<\/h2>\n \n
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New impetus for the communication of the brand’s image and services with Google Ads campaigns that aim to build a solid and active community, reaching the target in strategic phases of the funnel to build loyalty.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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MARKETING & STRATEGY<\/h2>\n \n
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The plan is divided into ad hoc campaigns based on strategic keywords, illustrated ads that invite you to purchase with completely revamped graphics every 2-3 weeks, and shopping campaigns aimed at increasing items added to the shopping cart and giving visibility to the aesthetics of the product.<\/p>\n

Strategic and business thinking join forces in a Google Ads plan that focuses on delivering two messages: the vast product offering and the online shopping service. All this while the preconceptions around frozen products are eradicated and the customer’s trust is built and nurtured afterwards.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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RESULTS<\/h2>\n \n
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Google ADS<\/strong><\/p>\n

*Results of the first half of 2022.<\/p>\n<\/div>\n \n

    \n
  • \n

    +62,79%<\/p>\n

    on turnover<\/p>\n <\/li>\n

  • \n

    +62,79%<\/p>\n

    on the conversion rate<\/p>\n <\/li>\n <\/ul>\n <\/div>\n <\/section>\n\n\n\n \n\n

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    \n

    RESULTS<\/h2>\n \n
    \n

    Google ADS<\/strong><\/p>\n

    *Results of the first half of 2022.<\/p>\n<\/div>\n \n

      \n
    • \n

      +22,99%<\/p>\n

      on orders<\/p>\n <\/li>\n

    • \n

      +32,86%<\/p>\n

      on the ROAS<\/p>\n <\/li>\n <\/ul>\n <\/div>\n <\/section>\n\n\n\n \n\n

      \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n <\/section>\n\n\n\n \n\n
      \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n <\/section>\n\n\n\n \n\n
      \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n <\/section>\n","protected":false},"featured_media":2622,"template":"","meta":{"_acf_changed":true},"subject":[289,290],"topic":[241],"class_list":["post-3546","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-performance","subject-advertising-media-marketing","topic-food-beverage"],"acf":[],"yoast_head":"\nWEGO<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta property=\"og:site_name\" content=\"WEGO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WEGO","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"website","og_site_name":"WEGO","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/staging.we-go-2026.we-dev.it\/en\/#website","url":"https:\/\/staging.we-go-2026.we-dev.it\/en\/","name":"we-go","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.we-go-2026.we-dev.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/progetto\/3546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/types\/progetto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/media\/2622"}],"wp:attachment":[{"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/media?parent=3546"}],"wp:term":[{"taxonomy":"subject","embeddable":true,"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/subject?post=3546"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/topic?post=3546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}