{"id":3686,"date":"2026-10-13T17:11:00","date_gmt":"2026-10-13T15:11:00","guid":{"rendered":"https:\/\/staging.we-go-2026.we-dev.it\/?post_type=progetto&p=3686"},"modified":"2026-10-15T12:12:15","modified_gmt":"2026-10-15T10:12:15","slug":"excelsa","status":"publish","type":"progetto","link":"https:\/\/staging.we-go-2026.we-dev.it\/en\/projects\/excelsa\/","title":{"rendered":"Exc\u00e9lsa"},"content":{"rendered":"\n \n\n
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For Excelsa, we modernized an e-commerce site that still followed the logic of offline sales, shaping the catalog architecture around the priorities of the buyer personas. The tech infrastructure was redesigned based on insights from the SEO analysis, putting the products in the spotlight and ensuring users an efficient customer journey that drives purchases.<\/p>\n\n <\/div>\n <\/section>\n\n\n\n \n\n

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\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n \n \n \n \n \n\n\n\n\n\n \n \n \n <\/picture>\n <\/span>\n \n \n \n\n\n <\/div>\n <\/section>\n","protected":false},"featured_media":2817,"template":"","meta":{"_acf_changed":true},"subject":[284,286,289,302,235,295,304,234,231],"topic":[243],"class_list":["post-3686","progetto","type-progetto","status-publish","has-post-thumbnail","hentry","subject-creativity","subject-branding","subject-performance","subject-creative-ui-interactions","subject-e-commerce","subject-seo-analytics","subject-ux-strategy","subject-web-development","subject-web-experience","topic-gdo-retail"],"acf":[],"yoast_head":"\nWEGO<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta property=\"og:site_name\" content=\"WEGO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"WEGO","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"website","og_site_name":"WEGO","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/staging.we-go-2026.we-dev.it\/en\/#website","url":"https:\/\/staging.we-go-2026.we-dev.it\/en\/","name":"we-go","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/staging.we-go-2026.we-dev.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/progetto\/3686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/progetto"}],"about":[{"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/types\/progetto"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/media\/2817"}],"wp:attachment":[{"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/media?parent=3686"}],"wp:term":[{"taxonomy":"subject","embeddable":true,"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/subject?post=3686"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/staging.we-go-2026.we-dev.it\/en\/wp-json\/wp\/v2\/topic?post=3686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}