{"id":4168,"date":"2026-09-28T18:00:18","date_gmt":"2026-09-28T16:00:18","guid":{"rendered":"https:\/\/staging.we-go-2026.we-dev.it\/progetti\/intimissimi-uomo\/"},"modified":"2026-10-14T16:28:50","modified_gmt":"2026-10-14T14:28:50","slug":"intimissimi-uomo","status":"publish","type":"progetto","link":"https:\/\/staging.we-go-2026.we-dev.it\/en\/projects\/intimissimi-uomo\/","title":{"rendered":"Ironing: How (not) to"},"content":{"rendered":"\n    \n\n  <section class=\"custom-video wp-block-acf-video\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? 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No Stiro taps into that exact desire: looking sharp, with one less thing to worry about. Comfort starts even before you put it on.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE BOLD MOVE<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>A tutorial on how not to iron. Ironing: How (not) to subverts a format we all know well, humorously staging everything No Stiro saves us from. The absurd approach makes the benefit instantly clear and drives the entire campaign, from the hero video down to social snippets and photo stills: getting rid of creases, along with the hassle of having to fix them.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1200\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? 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'-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 952; --h: 1200; --base-image-ratio: 952 \/ 1200; --base-image-mobile-ratio: 952 \/ 1200;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1.avif 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-238x300.avif 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-812x1024.avif 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-768x968.avif 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-480x605.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1.webp 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-238x300.webp 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-812x1024.webp 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-768x968.webp 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-480x605.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1.jpg 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-480x605.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1.jpg\"\n          data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1.jpg 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-5-sx_-1-480x605.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"952\"\n          height=\"1200\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1200\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 952; --h: 1200; --base-image-ratio: 952 \/ 1200; --base-image-mobile-ratio: 952 \/ 1200;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx.avif 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-238x300.avif 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-812x1024.avif 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-768x968.avif 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-480x605.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx.webp 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-238x300.webp 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-812x1024.webp 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-768x968.webp 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-480x605.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx.jpg 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-480x605.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx.jpg\"\n          data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx.jpg 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/09\/intimissimi-6_dx-480x605.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"952\"\n          height=\"1200\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? '-is-contained' : '',\n      visible ? '-is-visible' : '',\n      fullscreen ? '-is-fullscreen' : '',\n      playing ? '-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: true,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/1235784211\/1e644965e5?share=copy&#038;fl=sv&#038;fe=ci',\n      srcmobile: '',\n      autoplay: true,\n      loop: true,\n      lazy: true,\n      hasButton: false,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"loaded &#038;&#038; iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        @load=\"onVimeoLoad()\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; !isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        preload=\"metadata\"\n        poster=\"\/static\/images\/video-cover.jpg\"\n        muted=''\n        loop=''\n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n        <source :src=\"activeSrc\"\/>\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        muted=''\n        loop=''\n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 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