{"id":4221,"date":"2026-10-14T14:19:40","date_gmt":"2026-10-14T12:19:40","guid":{"rendered":"https:\/\/staging.we-go-2026.we-dev.it\/progetti\/boxerless\/"},"modified":"2026-10-15T14:53:41","modified_gmt":"2026-10-15T12:53:41","slug":"intimissimi-uomo-2","status":"publish","type":"progetto","link":"https:\/\/staging.we-go-2026.we-dev.it\/en\/projects\/intimissimi-uomo-2\/","title":{"rendered":"Boxerless"},"content":{"rendered":"<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE SIGNAL<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>The best thing about boxers is forgetting you\u2019re even wearing them. For Invisible Boxers, lightness and comfort come to life through that exact feeling. The challenge was to make a benefit visible when it works best by going unnoticed.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n<section class=\"two-columns-text wp-block-acf-two-columns-text\">\n      <h2 class=\"two-columns-text__title\">THE BOLD MOVE<\/h2>\n  \n      <div class=\"two-columns-text__content\">\n      <p>With #GoBoxerless, the product stands out by playing hide-and-seek. Green screen technology turns the feeling of wearing nothing into a surprising visual effect that subverts the rules of traditional fashion advertising. Hero videos, social snippets, and photography all push the same paradox: telling the story of boxers through the freedom of feeling like they aren&#8217;t even there.<\/p>\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"custom-video wp-block-acf-video\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? '-video-not-ready' : '',\n      !iFrameVideo &#038;&#038; (isPaused || !playing) ? '-video-is-paused' : '',\n      iFrameVideo ? '-has-iframe' : '',\n      hasButton ? '-has-button' : '',\n      contained ? '-is-contained' : '',\n      visible ? '-is-visible' : '',\n      fullscreen ? '-is-fullscreen' : '',\n      playing ? '-is-playing' : '',\n    ]\"\n    x-data=\"video({\n      muted: false,\n      audio: false,\n      src: 'https:\/\/vimeo.com\/1235812949?share=copy&#038;fl=sv&#038;fe=ci',\n      srcmobile: '',\n      autoplay: false,\n      loop: false,\n      lazy: true,\n      hasButton: true,\n      controls: false,\n      contained: false,\n      aspectRatio: ''\n    })\"\n    @mousemove=\"playing &#038;&#038; (controlHover = true)\"\n    @mouseleave=\"controlHover = false\"\n    @click=\"hasButton &#038;&#038; togglePlay()\">\n\n    <template x-if=\"loaded &#038;&#038; iFrameVideo\">\n\t\t\t<iframe\n        x-ref=\"iframe\"\n        :src=\"iframeSrc\"\n        @load=\"onVimeoLoad()\"\n        class=\"base-video__item -is-iframe custom-video__media\"\n        frameborder=\"0\"\n        allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"\n        allowfullscreen><\/iframe>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; !isHLS &#038;&#038; !iFrameVideo\">\n\t\t\t<video\n        class=\"base-video__item -not-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        preload=\"metadata\"\n        poster=\"\/static\/images\/video-cover.jpg\"\n        \n        \n        \n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n        <source :src=\"activeSrc\"\/>\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n\t\t<template x-if=\"loaded &#038;&#038; isHLS\">\n\t\t\t<video\n        class=\"base-video__item -is-hls custom-video__media\"\n        x-ref=\"player\"\n        playsinline\n        \n        \n        poster=\"\/static\/images\/video-cover.jpg\"\n        :controls=\"controls\"\n        width=\"100%\"\n        height=\"100%\"\n        x-on:play=\"handlePlay\"\n        @fullscreenchange=\"fullscreen = Boolean(document.fullscreenElement)\"\n        @webkitbeginfullscreen=\"fullscreen = true\"\n        @webkitendfullscreen=\"fullscreen = false\"\n        x-on:pause=\"handlePause\">\n\t\t\t\tYour browser does not support the video tag.\n\t\t\t<\/video>\n\t\t<\/template>\n\n    <template x-if=\"hasButton\">\n      <button\n        class=\"custom-video__control\"\n        x-ref=\"control\"\n        :class=\"{ 'is-visible': !playing || controlHover }\"\n        type=\"button\"\n        :aria-label=\"playing ? 'Metti\\u0020in\\u0020pausa\\u0020il\\u0020video' : 'Riproduci\\u0020il\\u0020video'\"\n        @click.stop=\"togglePlay()\">\n        <svg\n          class=\"custom-video__icon custom-video__icon--play\"\n          x-show=\"!playing\"\n          viewBox=\"0 0 9 12\"\n          fill=\"none\"\n          aria-hidden=\"true\">\n          <path d=\"M9 5.62891L4.23492e-07 11.2581L9.15609e-07 -0.000259316L9 5.62891Z\" fill=\"currentColor\" \/>\n        <\/svg>\n\n        <svg\n          class=\"custom-video__icon custom-video__icon--pause\"\n          x-show=\"playing\"\n          viewBox=\"0 0 24 24\"\n          fill=\"currentColor\"\n          aria-hidden=\"true\">\n          <path d=\"M6 5h4v14H6zM14 5h4v14h-4z\" \/>\n        <\/svg>\n      <\/button>\n    <\/template>\n\n\t\t<template x-if=\"!iFrameVideo &#038;&#038; audio &#038;&#038; !controls &#038;&#038; playing\">\n\t\t\t<button tabindex=\"0\" aria-label=\"Volume\" name=\"Volume\" type=\"button\" class=\"base-video__btn-audio\" @click=\"handleVolume(!muted)\">\n        <template x-if=\"!muted\">\n            \n        <\/template>\n        <template x-if=\"muted\">\n            \n        <\/template>\n\t\t\t<\/button>\n\t\t<\/template>\n\n\t<\/div>\n\n      <\/section>\n\n\n<section class=\"two-columns-media wp-block-acf-two-columns-media\">\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1200\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? '-is-lazy' : '',\n    loaded ? '-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 952; --h: 1200; --base-image-ratio: 952 \/ 1200; --base-image-mobile-ratio: 952 \/ 1200;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato.avif 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-238x300.avif 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-812x1024.avif 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-768x968.avif 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-480x605.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato.webp 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-238x300.webp 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-812x1024.webp 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-768x968.webp 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-480x605.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato.jpg 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-480x605.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato.jpg\"\n          data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato.jpg 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-2-SX_risultato-480x605.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"952\"\n          height=\"1200\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n          \n                    \n    <div\n      class=\"two-columns-media__item\"\n      style=\"--two-columns-media-ratio: 952 \/ 1200\">\n              \n  \n\n\n\n<span\n  x-ref=\"$el\"\n  class=\"base-image \"\n  :class=\"[\n    lazy ? 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'-is-loaded' : '',\n  ]\"\n  data-lazy=\"true\"\n  x-intersect.once=\"onintersect\"\n  x-data=\"image\"\n  style=\"--w: 952; --h: 1200; --base-image-ratio: 952 \/ 1200; --base-image-mobile-ratio: 952 \/ 1200;\">\n\n      <picture class=\"base-image__picture\" x-ref=\"$picture\">\n      \n              <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato.avif 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-238x300.avif 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-812x1024.avif 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-768x968.avif 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-480x605.avif 480w\" sizes=\"100vw\" type=\"image\/avif\">        <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato.webp 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-238x300.webp 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-812x1024.webp 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-768x968.webp 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-480x605.webp 480w\" sizes=\"100vw\" type=\"image\/webp\">        <source data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato.jpg 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-480x605.jpg 480w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"two-columns-media__image\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato.jpg\"\n          data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato.jpg 952w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-3-DX_risultato-480x605.jpg 480w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"952\"\n          height=\"1200\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n        \n        \n  \n\n\n          <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? 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https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-1219x1536.jpg 1219w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-1625x2048.jpg 1625w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-480x605.jpg 480w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-1024x1291.jpg 1024w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-1440x1815.jpg 1440w\" sizes=\"100vw\" type=\"image\/jpeg\">        <img\n          x-ref=\"$image\"\n          class=\"custom-video__media\"\n          loading=\"lazy\"\n          data-src=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato.jpg\"\n          data-srcset=\"https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato.jpg 1920w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-238x300.jpg 238w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-812x1024.jpg 812w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-768x968.jpg 768w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-1219x1536.jpg 1219w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-1625x2048.jpg 1625w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-480x605.jpg 480w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-1024x1291.jpg 1024w, https:\/\/staging.we-go-2026.we-dev.it\/app\/uploads\/2026\/10\/intimissimi-5-_risultato-1440x1815.jpg 1440w\"\n          sizes=\"auto, 100vw\"\n          alt=\"\"\n          width=\"1920\"\n          height=\"2420\"\n                    x-on:load.once=\"onload\">\n          <\/picture>\n  <\/span>\n      \n      \n  \n\n\n    <\/div>\n  <\/section>\n\n\n\n    \n\n  <section class=\"responsive-media custom-video wp-block-acf-media-responsive\">\n    \n\n\n  \n\n\n\n\t<div\n    x-ref=\"el\"\n    class=\"base-video custom-video__frame\"\n    style=\"--custom-video-ratio: 1920 \/ 1080; --custom-video-mobile-ratio: 1920 \/ 1080\"    :class=\"[\n      aspectRatio ? `-aspect-ratio-${aspectRatio}` : '',\n      !ready &#038;&#038; !iFrameVideo ? 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